U.S. Inc. 500 company attitudes towards social media effectiveness 2015-2018

This statistic presents the attitudes of Inc. 500 companies in the United States towards social media's effectiveness in 2015 and 2018. In 2015, 88 percent of respondents reported that social media was effective in creating relationships with consumers and customers, while by 2018, this value increased by four percentage points, with 92 percent of respondents stating the same.

Attitudes of Inc. 500 companies in the United States towards social media's effectiveness in 2015 and 2018

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Sources

Release date

February 2019

Region

United States

Survey time period

2015 and 2018

Number of respondents

112 respondents

Supplementary notes

Companies that represent all 25 industries in the Inc. 500 who have revenues ranging from 2 to 400 million U.S. dollars.

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Statistics on "Social media marketing"

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