Share of new car buyers who found a dealer online in Italy 2018, by platform

This statistic illustrates the share of new car buyers who purchased a vehicle online in Italy in 2018, broken down by platform used to find the dealer. According to the survey results, about half of respondents found their online car dealer via search engines, while approximately four in ten respondents found it via online advertising. A smaller share of respondents, 28 percent, came across their car dealer on the car maker's website.

How did you find your car dealer?

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Source

Release date

November 2018

Region

Italy

Survey time period

2018

Number of respondents

272 respondents

Age group

18 years and older

Special properties

New car buyers who bought their new car at a dealer found oline

Method of interview

Online survey

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