Share of new car buyers who found a dealer online in Italy 2018, by platform

This statistic illustrates the share of new car buyers who purchased a vehicle online in Italy in 2018, broken down by platform used to find the dealer. According to the survey results, about half of respondents found their online car dealer via search engines, while approximately four in ten respondents found it via online advertising. A smaller share of respondents, 28 percent, came across their car dealer on the car maker's website.

How did you find your car dealer?

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2018



Survey time period


Number of respondents

272 respondents

Age group

18 years and older

Special properties

New car buyers who bought their new car at a dealer found oline

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-commerce in Russia "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.