Share of car buyers who watched videos to aid their purchase decisions in Italy 2018

This statistic illustrates the results of a survey on the different types of videos watched by car buyers when looking to buy a vehicle in Italy in 2018. According to the results, the most popular types of video content were feature highlight videos and vehicle walk-arounds, watched by 36 and 35 percent of the respondents, respectively.

What type(s) of content did you watch?

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Source

Release date

November 2018

Region

Italy

Survey time period

2018

Number of respondents

399 respondents

Age group

18 years and older

Special properties

New car buyers who watched online video

Method of interview

Online survey

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