Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Italy: share of car buyers who watched videos to aid their purchase decisions 2018

What type(s) of content did you watch?

by Statista Research Department, last edited Mar 13, 2019
Italy: share of car buyers who watched videos to aid their purchase decisions 2018 This statistic illustrates the results of a survey on the different types of videos watched by car buyers when looking to buy a vehicle in Italy in 2018. According to the survey results, the most popular types of video content were feature highlight videos and 360° videos, watched by 35 and 32 percent of respondents respectively.
Show more

What type(s) of content did you watch?

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Yahoo"
  • Company metrics
  • Reach and traffic
  • Search
  • Advertising
  • Yahoo Japan
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.