Shopping channels Generation Z shoppers use globally by frequency 2018

This statistic displays the channels which Generation Z consumers use for shopping worldwide in 2018, by frequency. Some 67 percent of survey respondents stated that they shop in store most of the time, and some 13 percent of respondents said that they shop using an app most of the time.

Channels Generation Z consumers use for shopping worldwide in 2018, by frequency

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Sources

Release date

April 2018

Region

Worldwide

Survey time period

2018

Number of respondents

15,600 respondents

Age group

13-21 years

Supplementary notes

Original survey question: "How do you typically make purchases?"
The source did not provide the date of survey.

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