Marketing automation KPIs before the coronavirus (COVID-19) lockdown Italy 2020

Online marketplaces benefited from the purchasing behavior of Italian consumers during the coronavirus (COVID-19) outbreak. Between March to May 2020, marketplaces of the food and grocery sectors reported a tenfold increase in their clicks, compared to the same period of the previous year. In Italy, the online retail of pharmaceutical products reported a growth of about 32 percentage points. Italian consumers appeared less interested in shopping for clothing, as the clicks on fashion marketplace decreased by 41.16 percent, the lowest value among the considered sectors.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Percentage change in marketing automation KPIs of marketplaces before the coronavirus (COVID-19) lockdown in Italy in 2020, by industry

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Source

Release date

May 2020

Region

Italy

Survey time period

March to May, 2020

Supplementary notes

Change compared with the same period of the previous year.
The conversion rate for pharma was not reported.

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Statistics on "Coronavirus: economic impact in Italy"

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