Digital marketing in the marketing strategy in intermediate size firms in France 2018

Published by Statista Research Department, Mar 21, 2022

This statistic displays the share of digital marketing within the overall marketing strategy of interviewed medium-sized enterprises in France in 2018. It shows that the majority of responding midsized businesses stated that less than 25 percent of their marketing strategy was carried out using digital marketing tools.

Intermediate size enterprises in France are businesses employing 250 to 4,999 persons and having a sales revenue inferior to 1,5 billion euros. (see: )

Proportion of digital marketing within the global marketing strategy among intermediate size companies in France in 2018

Characteristic	Share of businesses
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Release date

February 2019

More information

Region

France

Survey time period

October 10-22, 2018

Number of respondents

100 respondents

Special properties

CEO, Managing directors of intermediate size companies in France

Method of interview

Telephone interview

Supplementary notes

This question was phrased by the source as follows: "Plus généralement, quelle est la part du marketing digital au sein de votre stratégie marketing globale?"

Intermediate size enterprises in France: 250 to 4,999 employees and sales revenue inferior to 1,5 billion euros. (see )