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Digital marketing in the marketing strategy in intermediate size firms in France 2018
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Digital marketing in the marketing strategy in intermediate size firms in France 2018
Proportion of digital marketing within the global marketing strategy among intermediate size companies in France in 2018
This statistic displays the share of digital marketing within the overall marketing strategy of interviewed medium-sized enterprises in France in 2018. It shows that the majority of responding midsized businesses stated that less than 25 percent of their marketing strategy was carried out using digital marketing tools.
Intermediate size enterprises in France are businesses employing 250 to 4,999 persons and having a sales revenue inferior to 1,5 billion euros. (see: )
Proportion of digital marketing within the global marketing strategy among intermediate size companies in France in 2018
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| Share of businesses | |
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Description
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This statistic displays the share of digital marketing within the overall marketing strategy of interviewed medium-sized enterprises in France in 2018. It shows that the majority of responding midsized businesses stated that less than 25 percent of their marketing strategy was carried out using digital marketing tools.
Intermediate size enterprises in France are businesses employing 250 to 4,999 persons and having a sales revenue inferior to 1,5 billion euros. (see: )
Show moreIntermediate size enterprises in France are businesses employing 250 to 4,999 persons and having a sales revenue inferior to 1,5 billion euros. (see: )
- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- France
- Survey time period
- October 10-22, 2018
- Number of respondents
- 100 respondents
- Special properties
- CEO, Managing directors of intermediate size companies in France
- Method of interview
- Telephone interview
- Supplementary notes
-
This question was phrased by the source as follows: "Plus généralement, quelle est la part du marketing digital au sein de votre stratégie marketing globale?"
Intermediate size enterprises in France: 250 to 4,999 employees and sales revenue inferior to 1,5 billion euros. (see )
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- France
- Survey time period
- October 10-22, 2018
- Number of respondents
- 100 respondents
- Special properties
- CEO, Managing directors of intermediate size companies in France
- Method of interview
- Telephone interview
- Supplementary notes
-
This question was phrased by the source as follows: "Plus généralement, quelle est la part du marketing digital au sein de votre stratégie marketing globale?"
Intermediate size enterprises in France: 250 to 4,999 employees and sales revenue inferior to 1,5 billion euros. (see )
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Statistics on "Digital marketing in Sweden"
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- Distribution of marketing spending in Sweden in 2016, by channelDistribution of marketing spending in Sweden 2016, by channel
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- Share of selected major companies using digital advertising Sweden in 2018, by form of advertisingShare of selected companies using digital advertising in Sweden 2018, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2018
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- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016Levels of comfort with data collection by search engines in Sweden 2016
- Does your company use search engine optimization (SEO)?Use of search engine optimization by companies in Sweden 2016, by industry sector
- Does your company advertise on search engines such as Google and Bing?Survey on companies advertising on search engines in Sweden 2016, by industry sector
- Social media
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- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Did your company pay for advertising on Facebook?Survey on companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018Ranking of companies leading digitally in social media in Sweden 2018
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- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- E-mail, content and influencer marketing
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- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- Share of people who paid for online content in Sweden in 2016, by type of contentPeople who paid for online content in Sweden 2016, by content type
- How long experience do you have with influencer marketing?Survey on experience with influencer marketing in Sweden 2017, by time frame
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)Leading influencers on Instagram in Sweden 2017, by followers
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Statistics on "Digital marketing in Sweden"
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)
- Distribution of marketing spending in Sweden in 2016, by channel
- Which of the following marketing tactics is your company using?
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertising
- Digital tools used in international marketing by companies in Sweden in 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint score
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Does your company use search engine optimization techniques to appear higher in the search results?
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016
- Does your company use search engine optimization (SEO)?
- Does your company advertise on search engines such as Google and Bing?
- Share of the enterprises that use selected types of social media in Sweden in 2017
- Does your company have a social media profile?
- Which social media platforms do you use for your marketing activities during this quarter?
- Share of selected major companies with social media activities in Sweden in 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise
- Did your company pay for advertising on Facebook?
- Top digitally leading companies within social media in Sweden in 2018
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
- Does your company use direct mail, e-mail campaigns or telemarketing?
- Does your company use content marketing?
- Share of people who paid for online content in Sweden in 2016, by type of content
- How long experience do you have with influencer marketing?
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)
- Do you map the customer journey?*
- Do you apply contextual marketing?
- Which of the following best describes the status of your organization’s digital marketing strategy?
- What digital marketing challenge is on top of your mind?*
- Do you tell the same brand story everywhere?
- Do you adjust the message to the context of the customer?
- What are the top five priorities that your organization's internal content creators will focus on this year?
- Importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014
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- Number of audiences targeted by content marketers in the United Kingdom (UK) in 2014
- Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016
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