- Internet›
- Social Media & User-Generated Content›
Digital marketing in the marketing strategy in intermediate size firms in France 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Digital marketing in the marketing strategy in intermediate size firms in France 2018
Proportion of digital marketing within the global marketing strategy among intermediate size companies in France in 2018
by Statista Research Department,
last edited
Mar 5, 2019
This statistic displays the share of digital marketing within the overall marketing strategy of interviewed medium-sized enterprises in France in 2018. It shows that the majority of responding midsized businesses stated that less than 25 percent of their marketing strategy was carried out using digital marketing tools.
Intermediate size enterprises in France are businesses employing 250 to 4,999 persons and having a sales revenue inferior to 1,5 billion euros. (see: )
Proportion of digital marketing within the global marketing strategy among intermediate size companies in France in 2018
| Share of businesses | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of businesses | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Mar 5, 2019
This statistic displays the share of digital marketing within the overall marketing strategy of interviewed medium-sized enterprises in France in 2018. It shows that the majority of responding midsized businesses stated that less than 25 percent of their marketing strategy was carried out using digital marketing tools.
Intermediate size enterprises in France are businesses employing 250 to 4,999 persons and having a sales revenue inferior to 1,5 billion euros. (see: )
- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- France
- Survey time period
- October 10-22, 2018
- Number of respondents
- 100 respondents
- Special properties
- CEO, Managing directors of intermediate size companies in France
- Method of interview
- Telephone interview
- Supplementary notes
-
This question was phrased by the source as follows: "Plus généralement, quelle est la part du marketing digital au sein de votre stratégie marketing globale?"
Intermediate size enterprises in France: 250 to 4,999 employees and sales revenue inferior to 1,5 billion euros. (see )
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- France
- Survey time period
- October 10-22, 2018
- Number of respondents
- 100 respondents
- Special properties
- CEO, Managing directors of intermediate size companies in France
- Method of interview
- Telephone interview
- Supplementary notes
-
This question was phrased by the source as follows: "Plus généralement, quelle est la part du marketing digital au sein de votre stratégie marketing globale?"
Intermediate size enterprises in France: 250 to 4,999 employees and sales revenue inferior to 1,5 billion euros. (see )
Other statistics on the topic
+Social Media & User-Generated Content
Leading influencers on Instagram in Sweden 2017, by followers
+Advertising & Marketing
Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
+Advertising & Marketing
Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
+Advertising & Marketing
Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Digital marketing in Sweden"
- Overview
The most important statistics
- Advertising and marketing communications spending in Sweden in 2018, by activity (in million SEK)Advertising and marketing communications spending in Sweden 2018, by activity
- Distribution of marketing spending in Sweden in 2018, by channelDistribution of marketing spending in Sweden 2018, by channel
- Which of the following marketing tactics is your company using? Survey on the use of marketing tactics in Sweden 2016
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertisingShare of selected companies using digital advertising in Sweden 2018, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of major companies in Sweden 2018
- Search engine
The most important statistics
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)Search engine advertising revenue in Sweden quarterly from 2015-2017
- Does your company use search engine optimization techniques to appear higher in the search results?Use of search engine optimization among small & medium enterprises in Sweden 2016
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016Levels of comfort with data collection by search engines in Sweden 2016
- Does your company use search engine optimization (SEO)?Use of search engine optimization by companies in Sweden 2016, by industry sector
- Does your company advertise on search engines such as Google and Bing?Companies' advertising on search engines in Sweden 2016, by industry sector
- Social media
The most important statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Did your company pay for advertising on Facebook?Companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018 and 2019Ranking of companies leading digitally in social media in Sweden 2018-2019
- Programmatic advertising
The most important statistics
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- E-mail, content and influencer marketing
The most important statistics
- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- Share of people who paid for online content in Sweden in 2016, by type of contentPeople who paid for online content in Sweden 2016, by content type
- How long experience do you have with influencer marketing?Experience with influencer marketing in Sweden 2019, by time frame
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)Leading influencers on Instagram in Sweden 2017, by followers
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of marketeers mapping the customer journey in the Netherlands 2016
- Share of individuals using contextual marketing in the Netherlands 2016
- Digital marketing strategy types in the U.S. 2017
- Share of marketeers telling the same brand story everywhere in the Netherlands 2016
- Share marketeers adjusting message to the customer context in the Netherlands 2016
- Share of respondents with digital marketing challenges in the Netherlands 2016
- Canada: expected digital marketing activities 2015
- Share of respondents with integrated digital/traditional marketing channels NL 2016
- Content marketing: number of audiences targeted in the United Kingdom (UK) 2014
- Paid digital advertising usage by content marketers in the UK 2016
- Content marketing initiatives in the United Kingdom (UK) 2014-2015
- Importance of personalization to brands's success as per marketers in the U.S. 2014
- Canada: online marketing planned for the next year 2015
Studies
- Social media marketing
- LinkedIn
- IT services and digitalization of business in Finland
- The Digital North (Report 21)
- Digital Marketing Factbook
- Business digitization
- Social media usage in Italy
- Social media usage of companies in Italy
- Social Media Marketing Industry Report 2018
- Digital PR and Communications Report 2017
- CEOs Speaking Out On Social Media Survey 2018
- Social Media Marketing Industry Report 2016
- 2013 North American Social Recruiting Activity Report
- Social Media Marketing Industry Report 2017
- Social Media Marketing Industry Report 2015
Statistics on "Digital marketing in Sweden"
- Advertising and marketing communications spending in Sweden 2018, by activity
- Distribution of marketing spending in Sweden 2018, by channel
- Survey on the use of marketing tactics in Sweden 2016
- Share of selected companies using digital advertising in Sweden 2018, by ad form
- Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of major companies in Sweden 2018
- Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden quarterly from 2015-2017
- Use of search engine optimization among small & medium enterprises in Sweden 2016
- Levels of comfort with data collection by search engines in Sweden 2016
- Use of search engine optimization by companies in Sweden 2016, by industry sector
- Companies' advertising on search engines in Sweden 2016, by industry sector
- Enterprises' online presence in selected types of social media in Sweden 2017
- Share of companies in Sweden with social media profiles 2016, by industry sector
- Survey on usage of social media for marketing activities in Sweden 2017
- Share of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Companies paying for ads on Facebook in Sweden 2016, by industry sector
- Ranking of companies leading digitally in social media in Sweden 2018-2019
- Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- People who paid for online content in Sweden 2016, by content type
- Experience with influencer marketing in Sweden 2019, by time frame
- Leading influencers on Instagram in Sweden 2017, by followers
- Share of marketeers mapping the customer journey in the Netherlands 2016
- Share of individuals using contextual marketing in the Netherlands 2016
- Digital marketing strategy types in the U.S. 2017
- Share of marketeers telling the same brand story everywhere in the Netherlands 2016
- Share marketeers adjusting message to the customer context in the Netherlands 2016
- Share of respondents with digital marketing challenges in the Netherlands 2016
- Canada: expected digital marketing activities 2015
- Share of respondents with integrated digital/traditional marketing channels NL 2016
- Content marketing: number of audiences targeted in the United Kingdom (UK) 2014
- Paid digital advertising usage by content marketers in the UK 2016
- Content marketing initiatives in the United Kingdom (UK) 2014-2015
- Importance of personalization to brands's success as per marketers in the U.S. 2014
- Canada: online marketing planned for the next year 2015
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.