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Willingness to pay for online content in India by type 2019

Published by
Tanushree Basuroy,
Mar 15, 2022
According to a survey on the state of digital lifestyle among Indians in May 2019, over 51 percent of the respondents stated that they were willing to pay for downloading e-books, while only 35 percent were willing to pay for downloading newspapers and magazines.

Willingness to pay for stream-able or downloadable content among Indian consumers in 2019, by type

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Release date

July 2019

Region

India

Survey time period

May 12 to May 29, 2019

Number of respondents

500 respondents

Age group

18 years and older

Supplementary notes

Question as stated by the source: "I am willing to pay to download stream or access this type of content if it is not available for free."

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