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Global rewarded mobile video ad viewer share H2 2018, by gender

Published by Statista Research Department, Oct 19, 2021
The statistic presents the distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender. Smaato discovered, that in the measured period, mobile rewarded video viewers were mostly female, with 43 percent being male.

Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender

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In cooperation with
Smaato
Release date

February 2019

Region

Worldwide

Survey time period

H2 2018

Special properties

on Smaato Publisher Platform (SPX); broader industry metrics might vary

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Topics

Mobile advertising and marketing worldwideMobile internet usage worldwideAdvertising industry worldwideDigital advertising in the U.S.Mobile advertising and marketing in the U.S.
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