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Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender
Global rewarded mobile video ad viewer share H2 2018, by gender
The statistic presents the distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender. Smaato discovered, that in the measured period, mobile rewarded video viewers were mostly female, with 43 percent being male.
Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender
Share of viewers
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Source

In cooperation with
Smaato
Release date

February 2019

Region

Worldwide

Survey time period

H2 2018

Special properties

on Smaato Publisher Platform (SPX); broader industry metrics might vary

Global rewarded mobile video ad viewer share H2 2018, by gender
The statistic presents the distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender. Smaato discovered, that in the measured period, mobile rewarded video viewers were mostly female, with 43 percent being male.
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