The statistic presents the distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender. Smaato discovered, that in the measured period, mobile rewarded video viewers were mostly female, with 43 percent being male.
Global rewarded mobile video ad viewer share H2 2018, by gender
Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender
Source
In cooperation with
Release date
February 2019
More information
Region
Worldwide
Survey time period
H2 2018
Special properties
on Smaato Publisher Platform (SPX); broader industry metrics might vary
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Further related statistics
Smaato. (February 27, 2019). Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender [Graph]. In Statista. Retrieved December 14, 2019, from https://www.statista.com/statistics/979521/global-mobile-video-ad-viewers-by-gender/
Smaato. "Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender." Chart. February 27, 2019. Statista. Accessed December 14, 2019. https://www.statista.com/statistics/979521/global-mobile-video-ad-viewers-by-gender/
Smaato. (2019). Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender. Statista. Statista Inc.. Accessed: December 14, 2019. https://www.statista.com/statistics/979521/global-mobile-video-ad-viewers-by-gender/
Smaato. "Distribution of Rewarded Mobile Video Advertising Audience Worldwide as of 2nd Half of 2018, by Gender." Statista, Statista Inc., 27 Feb 2019, https://www.statista.com/statistics/979521/global-mobile-video-ad-viewers-by-gender/
Smaato, Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender Statista, https://www.statista.com/statistics/979521/global-mobile-video-ad-viewers-by-gender/ (last visited December 14, 2019)