Smaato discovered, that in the measured period, mobile rewarded video viewers were mostly female, with 43 percent being male.
The statistic presents the distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender. Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender
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Smaato. (February 27, 2019). Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/979521/global-mobile-video-ad-viewers-by-gender/
Smaato. "Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender." Chart. February 27, 2019. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/979521/global-mobile-video-ad-viewers-by-gender/
Smaato. (2019). Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender. Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/979521/global-mobile-video-ad-viewers-by-gender/
Smaato. "Distribution of Rewarded Mobile Video Advertising Audience Worldwide as of 2nd Half of 2018, by Gender." Statista, Statista Inc., 27 Feb 2019, https://www.statista.com/statistics/979521/global-mobile-video-ad-viewers-by-gender/
Smaato, Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender Statista, https://www.statista.com/statistics/979521/global-mobile-video-ad-viewers-by-gender/ (last visited August 08, 2022)