Share of luxury brands using WeChat official account functions in China 2018

The statistic shows the percentage of luxury brands using WeChat official account in China as of 2018, by account function. As of 2018, all leading 40 luxury brands in China had official WeChat account and all used it to share their product information, whereas only 65 percent of the brands used the account to share information about the brand itself.

Share of luxury brands using WeChat official account in China as of 2018, by account function

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Sources

Release date

April 2019

Region

China

Survey time period

2018

Special properties

among leading 40 luxury brands

Supplementary notes

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Statistics on "Luxury goods market in China"

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