According to data provided by Adwired, Italian insurance brand Generali was valued at 4.12 billion euros on January 1, 2022.
Among the leading insurance companies in Italy
Founded in 1833 in Trieste, Italy, Generali has always been one of the most important players in the insurance market in Italy and is now also present in several markets worldwide. More specifically, the Group ranks first in the country in the life insurance segment, where it boasts a market share of 17.4 percent. In the non-life segment, Generali enjoys a market share of 15.2 percent and comes second after Unipol, which leads with a 20.9 percent market share.
Among the largest insurance markets in Europe
Italy is one of the largest insurance markets in Europe and ranks among the leading countries for total written premiums. Italy ranked fourth in terms of written premiums in the life and non-life insurance segments combined. Also, when considering only the life insurance segment, Italy reached the third spot in the European ranking.
Brand value of Generali from October 1, 2018 to January 1, 2022
(in billion euros)
Brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.
TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.
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Adwired AG. (March 11, 2022). Brand value of Generali from October 1, 2018 to January 1, 2022 (in billion euros) [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/979791/brand-value-of-generali/
Adwired AG. "Brand value of Generali from October 1, 2018 to January 1, 2022 (in billion euros)." Chart. March 11, 2022. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/979791/brand-value-of-generali/
Adwired AG. (2022). Brand value of Generali from October 1, 2018 to January 1, 2022 (in billion euros). Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/979791/brand-value-of-generali/
Adwired AG. "Brand Value of Generali from October 1, 2018 to January 1, 2022 (in Billion Euros)." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/979791/brand-value-of-generali/
Adwired AG, Brand value of Generali from October 1, 2018 to January 1, 2022 (in billion euros) Statista, https://www.statista.com/statistics/979791/brand-value-of-generali/ (last visited October 15, 2024)
Brand value of Generali from October 1, 2018 to January 1, 2022 (in billion euros) [Graph], Adwired AG, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/979791/brand-value-of-generali/