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Generali: brand value Q1-Q4 2018

This statistic depicts the brand value of Generali from the first to the fourth quarter of 2018. According to data provided by Adwired, the highest value of the brand was registered in the first quarter of 2018, when it reached about 4.2 billion euros, and then decreased to 3.8 billion euros in the last quarter of the year.

 Among the leading insurance companies in Italy 

  Founded in 1833 in Trieste, Italy, Generali has always been one of the most important players in the insurance market in Italy and is now also present in several markets worldwide. More specifically, the Group ranks first in the country in the life insurance segment, where it boasts a market share of 17.4 percent. In the non-life segment, Generali enjoys a market share of 15.2 percent and comes second after Unipol, which leads with a 20.9 percent market share.

 Among the largest insurance markets in Europe 

  Italy is one of the largest insurance markets in Europe and ranks among the leading countries for total written premiums. Italy ranked fourth in terms of written premiums in the life and non-life insurance segments combined. Also, when considering only the life insurance segment, Italy reached the third spot in the European ranking.

Brand value* of Generali from 1st quarter to 4th quarter 2018

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Release date

February 2019


Worldwide, Italy

Survey time period

January 1, 2018 to December 31, 2018

Supplementary notes

*The brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

All reported values are measured on the first day of each quarter:
Q1 2018 - January 1, 2018
Q2 2018 - April 1, 2018
Q3 2018 - July 1, 2018
Q4 2018 - October 1, 2018

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