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Leading social networks ranked by market share in Poland 2019-2020

Facebook held a nearly 81 percent market share among social media in Poland in 2020. Pinterest was next, with a 7.97 percent share, followed by Twitter and YouTube. The leading seven social media platforms represented 99.86 percent of the entire market.

Facebook’s leadership

Facebook dominates social media in Poland on all devices, and its market share is continuously increasing. It has around 20 million users in Poland, and this number was forecasted to continue growing. Most Facebook users are between 25 and 34 years old – an older demographic than platforms like Instagram or TikTok.

Future of social media in Poland

The overall number of social network users in Poland continues to increase, nearing 24 million by 2022. Nearly every Generation Z representative uses social media, meaning that platforms like TikTok and Instagram could be big competitors for Facebook. Social media have become an important medium for Poles to communicate with friends, family, and people all over the globe. Companies increasingly use them to promote products and interact with customers. While traditional media are still crucial for information and opinion-forming, new media are a serious contender in this field.

Social media market share held by leading social networks in Poland from 2019 to 2020

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Release date




Survey time period

2019 to 2020

Supplementary notes

* Share of leading social networks in desktop, tablet, mobile or console social media market.

The source adds the following information: "Stats are based on aggregate data collected by StatCounter on a sample exceeding 10 billion page views per month collected from across the StatCounter network of more than 2 million websites."

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Statistics on "Social media usage in Poland"

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