Awareness of women's rights movements in Britain 2019

This statistic presents the results of a survey which asked adults in Great Britain which women's rights movements they had heard of in 2019. A majority of female and male respondents had heard of the 'Me Too' movement, at 56 and 54 percent of respondents respectively. The 'This Girl Can' movement designed to promote women taking part in sports was the second most recognized women's rights campaign, with 28 percent of female respondents saying they had heard of it.

Which, if any, of the following campaigns or movements around women's issues and rights are you aware of?

Characteristic	Male	Female
Me Too	54%	56%
This Girl Can	15%	28%
Time's Up	15%	19%
Like a Girl	3%	9%
He for She	4%	7%
I Weigh	1%	3%
The Autocomplete Truth	0%	1%
Not aware of any campaigns or movements	40%	34%

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Release date

March 2019

More information

Region

United Kingdom (Great Britain)

Survey time period

Feburary 5-6, 2019

Number of respondents

1,799 respondents

Age group

18 years and older

Special properties

GB Adults

Method of interview

Online survey

Supplementary notes

Me Too
Founded in 2006 by Tarana Burke, movement against sexual harassment and assault. Exploded in popularity in late 2017 in the wake of the Harvey Weinstein scandal.
This Girl Can
UK-based movement founded in 2015 to encourage more women to partake in sports.
Time's Up
Created in late 2017 against sexual harassment and assault of women in the workplace
Like a Girl
Campaign launched in 2014 by Procter & Gamble to promote self-esteem in girls and rid the term 'like a girl' of negative connotations.
He for She
United Nations initiative created in 2014 for the advancement of gender equality globally
I Weigh
Social media movement started by Jameela Jamil in 2018 to encourage women to share their strengths and values online.
The Autocomplete Truth
A UN women campaign from 2013 to highlight sexism using Google autocomplete worldwide.