Factors influencing purchase of celebrity collaboration products in Indonesia in 2018

This statistic shows the share of female respondents in Indonesia who indicated that they were influenced to purchase a beauty product from a celebrity collaboration due to the given reasons, as of November 2018. During the period surveyed, 76.7 percent of respondents indicated that they purchased a beauty product from a celebrity collaboration because of the brand itself. In comparison, 49.7 percent of respondents indicated that they were influenced by the celebrity/artist/influencer involved to purchase a beauty product from that collaboration.

Share of respondents in Indonesia who were interested to buy a beauty product from a celebrity collaboration due to the following reasons, as of November 2018

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Source

Release date

February 2019

Region

Indonesia

Survey time period

October 29 to November 8, 2018

Number of respondents

592 respondents

Age group

16-39 years

Special properties

All the survey respondents were female

Method of interview

Online survey

Supplementary notes

Respondents were allowed to choose more than one option.

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