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Factors influencing purchase of celebrity collaboration products in Indonesia in 2018

Share of respondents in Indonesia who were interested to buy a beauty product from a celebrity collaboration due to the following reasons, as of November 2018

by R. Hirschmann, last edited Mar 13, 2019
Factors influencing purchase of celebrity collaboration products in Indonesia in 2018 This statistic shows the share of female respondents in Indonesia who indicated that they were influenced to purchase a beauty product from a celebrity collaboration due to the given reasons, as of November 2018. During the period surveyed, 76.7 percent of respondents indicated that they purchased a beauty product from a celebrity collaboration because of the brand itself. In comparison, 49.7 percent of respondents indicated that they were influenced by the celebrity/artist/influencer involved to purchase a beauty product from that collaboration.
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Share of respondents in Indonesia who were interested to buy a beauty product from a celebrity collaboration due to the following reasons, as of November 2018

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