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Gucci: brand value Q1-Q4 2018

The brand value of Gucci reached approximately 11 billion euros in the fourth quarter of 2018. However, according to data provided by Adwired, this represented a slight decrease compared to the previous quarter, when the value of the brand amounted to 11.4 billion euros. Moreover, Gucci came fourth in the ranking of the most valuable luxury brands worldwide, which is topped by Louis Vuitton.


Gucci was founded in Florence, Italy in 1921 as a leather goods manufacturer and has now become one of the most glamorous and prestigious luxury brands worldwide. Most of Gucci’s revenue originates from the sales of leather goods, such as handbags and wallets, followed by shoes and ready-to-wear clothing. Moreover, Gucci, is the largest brand owned by Kering Group, its parent company and represents its main source of revenue.

Luxury giants

As mentioned above, after changing ownership on a few occasions, Gucci is now part of the Kering Group. Headquartered in Paris, since its creation in 1963, Kering Group has developed and evolved, ultimately becoming one of the leading players in the luxury sector. The Group is second only to LVMH Group, also headquartered in France, which owns some of the most exclusive luxury brands in the world.

Brand value* of Gucci from 1st quarter to 4th quarter 2018

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Release date

February 2019


Worldwide, Italy

Survey time period

January 1, 2018 to December 31, 2018

Supplementary notes

*The brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

All reported values are measured on the first day of each quarter:
Q1 2018 - January 1, 2018
Q2 2018 - April 1, 2018
Q3 2018 - July 1, 2018
Q4 2018 - October 1, 2018

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