Banking in Costa Rica: social media follower ratio 2016-2019
The social media follower ratio of banks' profiles on Facebook and Twitter in Costa Rica has been flatlining lately. As of July 2019, the Facebook-Twitter follower ratio amounted to eight, exactly the same recorded during the two previous years. That means that banks' social media profiles in the country had approximately eight times more Facebook followers than Twitter followers. Moreover, that is the same ratio observed in Mexico and Peru recently.
