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Banking in Ecuador: social media follower ratio 2016-2019

The social media follower ratio of banks' profiles on Facebook and Twitter in Ecuador has risen recently. In July 2019, the Facebook-Twitter follower ratio amounted to four, up from a ratio of three observed since July 2016. That means that, as of July 2019, banks' social media profiles in Ecuador had approximately four times more Facebook followers than Twitter followers. Thus, Ecuador is one of the Latin American countries with the lowest Facebook-Twitter follower ratio for banks currently.

Facebook-Twitter follower ratio of social media banking profiles in Ecuador from July 2016 to July 2019

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Source

Release date

July 2019

Region

Ecuador

Survey time period

July 2016 to July 2019

Special properties

Based on number of unique followers

Supplementary notes

Data prior to 2019 were retrieved from the source's earlier releases.
The source does not provide an exact date for data collection.

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