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Social media reach among LGBT consumers in Canada in 2017, by generation

This statistic presents information on the share of LGBT consumers who used selected social media networks in the past 30 days in Canada as of July 2017, sorted by generation. The data reveals that Facebook was the most popular social media platform among LGBT Millennials, followed by YouTube. The usage of social networks was generally lower among Baby Boomers, particularly Snapchat. Just four percent of Baby Boomers said that they had used Snapchat in the last 30 days, compared to 46 percent of Millennials.

Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by generation

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Source

Release date

July 2017

Region

Canada

Survey time period

July 2017

Age group

19-75 years

Special properties

in the past 30 days

Supplementary notes

*Millennials n=551; Generation X n=666; Baby Boomers n=883
Question: Do you have, and have actively used (at least once a week), any of these social media and dating websites/apps in the past 30 days?

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Statistics on "LGBTQ media in Canada"

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