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Avianca: social media brand management 2018, by score

This statistic presents the social media management in selected platforms of the airline Avianca as of September 2018, broken down by score. As of this point in time, Twitter was the social media platform in which the Colombian airline Avianca had the strongest social media presence, with a score of 64 percent.

Social media management in selected platforms of the airline Avianca as of September 2018, by SMA* score

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Sources

Release date

September 2018

Region

Colombia

Survey time period

as of September 2018

Supplementary notes

* Social Media Audit (SMA) is an indicator that allows an integral evaluation of the use of social networks and blogs as a communication and marketing channel for brands. To calculate the unique SMA value, all variables are weighted based on their importance for B2C companies.

The source does not provide the date of survey. The date provided is the publication date.
Figures have been rounded.

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