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Viva Colombia: social media brand management 2018, by score

Published by
Tiago Bianchi,
Dec 19, 2022
This statistic presents the social media management in selected platforms of the airline Viva Colombia as of September 2018, broken down by score. As of this point in time, Instagram was the social media platform in which the airline Viva Colombia had the strongest social media presence, with a score of 52 percent.

Social media management in selected platforms of the airline Viva Colombia as of September 2018, by SMA* score

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Sources

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Release date

September 2018

Region

Colombia

Survey time period

as of September 2018

Supplementary notes

* Social Media Audit (SMA) is an indicator that allows an integral evaluation of the use of social networks and blogs as a communication and marketing channel for brands. To calculate the unique SMA value, all variables are weighted based on their importance for B2C companies.

The source does not provide the date of survey. The date provided is the publication date.
Figures have been rounded.

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