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Share of global chocolate confectionery market 2019, by region

In 2019, Western Europe dominated the chocolate confectionery market with a share of 33 percent, the largest share of the market worldwide. With seven percent, South America had the smallest share.

Chocolate consumption in the U.S.

In 2019, the most consumed brand of chocolate in the United States was Reese’s Peanut Butter Cups. Over 45 million Americans consumed this brand that year. Within the same period, there were many confectionery brands regularly consumed by the U.S. population, including Butterfingers, Twix, Lindt, and Hershey’s Nuggets, among many others. Some of the world’s leading confectionery companies responsible for these treats are Hershey Co., Mars Inc., and Chocoladefabriken Lindt & Sprüngli AG.


Lindt is a brand of chocolate produced by the Swiss chocolatier and confectionery company, Lindt & Sprüngli AG, a.k.a. Lindt. The company produces various types of chocolate, such as LINDOR Eggs and seasonal GOLD BUNNIES. The company generated roughly half of its sales in Europe and about 40 percent in the NAFTA countries in 2019.

Market share of chocolate confectionery worldwide in 2019, by region

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Release date

November 2019



Survey time period


Supplementary notes

* EEMEA - Eastern Europe, Middle East and Africa

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