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Most popular mobile messenger apps in Poland 2019

When it comes to Poles communicating with their friends and family through mobile apps, the Facebook messaging app was the most frequently chosen mobile app. In 2019, 86.4 percent of Polish people used the Messenger application to communicate with others. WhatsApp was ranked second, with almost 44 percent of respondents using the app. Polish instant messaging client Gadu-Gadu came fifth with eight percent of respondents communicating through the app.

The profile of a Messenger user

  Mobile communication in Poland has been dominated by Facebook messenger. In May 2020, there were 16 million Messenger users in Poland, which constituted an increase of over three million users compared to the year before. The majority of the app’s users were between 25 and 34 years old, with women dominating the age group share. Moreover, the same age group made up the highest share of the social media advertising audience Facebook, Instagram, and FB Messenger in Poland.

Mobile messaging

   Mobile messaging is a type of instant online chat that offers real-time text transmission via the internet. In Poland, mobile devices are used by almost 58 percent of users to access the virtual world, with Samsung and Xiaomi holding the largest share of the smartphone market in the country. Therefore, Poles are open to communicating with others through mobile apps. Just over 32 percent of average internet users and almost 68 percent of Poles threatened with Internet addiction use the internet every day or nearly every day to contact friends via messengers such as Messenger (Facebook), WhatsApp, or GG (Gadu-Gadu). Moreover, almost half of Poles enjoy using emoticons as they find the virtual smileys an important way of expressing their emotions.

Most popular mobile messenger applications used in Poland in 2019

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Sources

Release date

November 2020

Region

Poland

Survey time period

2019

Number of respondents

1,000*

Supplementary notes

* For the business section of the report there were 87 respondents, surveyed by CAWI method. Date of release is date of access

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