The statistic shows advertising spending of health and beauty aids in the United States from 2013 to 2017, broken down by segment. The body care brands from this sector invested 1.62 billion U.S. dollars in measured media advertising in the United States in 2017, while the leader were OTC remedies and medicines, with nearly 3.19 billion sent on ads that year.
Health and beauty aids advertising spending in the United States in 2017, by segment
(in million U.S. dollars)
Measured media includes: network TV, spot TV, Spanish-language network TV, cable TV networks, syndicated TV, consumer magazines, Sunday magazines, local magazines, Spanish-language magazines, business publications, national newspapers (New York Times, USA Today, Wall Street Journal), local newspapers, Spanish-language newspapers, network radio, national spot radio, local radio, cinema, internet display, paid search, online video and mobile web.
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Advertising Age. (October 22, 2018). Health and beauty aids advertising spending in the United States in 2017, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/984083/health-and-beauty-advertising-spending-usa-segment/?__sso_cookie_checker=failed
Advertising Age. "Health and beauty aids advertising spending in the United States in 2017, by segment (in million U.S. dollars)." Chart. October 22, 2018. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/984083/health-and-beauty-advertising-spending-usa-segment/?__sso_cookie_checker=failed
Advertising Age. (2018). Health and beauty aids advertising spending in the United States in 2017, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/984083/health-and-beauty-advertising-spending-usa-segment/?__sso_cookie_checker=failed
Advertising Age. "Health and Beauty Aids Advertising Spending in The United States in 2017, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 22 Oct 2018, https://www.statista.com/statistics/984083/health-and-beauty-advertising-spending-usa-segment/?__sso_cookie_checker=failed
Advertising Age, Health and beauty aids advertising spending in the United States in 2017, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/984083/health-and-beauty-advertising-spending-usa-segment/?__sso_cookie_checker=failed (last visited February 07, 2025)
Health and beauty aids advertising spending in the United States in 2017, by segment (in million U.S. dollars) [Graph], Advertising Age, October 22, 2018. [Online]. Available: https://www.statista.com/statistics/984083/health-and-beauty-advertising-spending-usa-segment/?__sso_cookie_checker=failed