Attitudes towards food and weight loss in Russia 2018

The statistic displays the results of a 2018 survey conducted by Ipsos into consumers attitudes towards food and weight management in Russia. Of respondents, 73 percent agreed with that most diet plans ultimately fail, while 63 percent said they would rather eat well than be thin.

Consumer attitudes towards food, weight and diet in Russia in 2018*

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Release date

December 2018



Survey time period

August 24 to September 7, 2018

Number of respondents


Age group

16-64 years

Special properties


Method of interview

Online panel

Supplementary notes

* The question was phrased by the source as follows: "To what extent do you agree or disagree with the following statements?
– I am content with my current weight.
- I have tried a diet to lose weight.
- I believe that most diet plans ultimately fail.
- I exercise so that I don't have to watch what I eat.
- I would rather eat well than be thin."

** As Russia has lower levels of internet penetration, the sample for this country should not be considered as fully nationally representative. The source states that it should instead represent a more affluent, connection population that represents an important and emerging middle class.

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