Media perception of Facebook in the Netherlands 2019, by characteristic
According to data published by Adwired, 4.8 percent of analyzed media content in the Netherlands described Facebook's innovation in a positive way.
Media perception of Facebook in the Netherlands in 2019, by characteristic
Source
In cooperation with
Release date
January 2020
More information
Region
Netherlands
Survey time period
January 1, 2019 to December 31, 2019
Special properties
based on 64,528 media statements about the brand
Supplementary notes
The brands are monitored on the basis of approximately 200 distinct characteristics, which are allocated to 15 positive perceptional dimensions (value drivers) and 15 negative perceptional dimensions (risk drivers). The scale states each dimension's frequency relative to all statements about the brand in the defined time period. Together, these 15 dimensions make up the media perception
TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media. Contributions (clippings) from approx. 15,000 international print, 750,000 online, and 250 million social media, as well as financial market information (market capitalization of companies) form the basis of the analysis. Social media consist primarily of blogs, Facebook, and forum contributions. Low text content like Twitter is excluded.
Missing percentage points to 100 percent are due to rounding.
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Adwired AG. (January 23, 2020). Media perception of Facebook in the Netherlands in 2019, by characteristic [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/984343/media-perception-of-facebook-the-netherlands/
Adwired AG. "Media perception of Facebook in the Netherlands in 2019, by characteristic." Chart. January 23, 2020. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/984343/media-perception-of-facebook-the-netherlands/
Adwired AG. (2020). Media perception of Facebook in the Netherlands in 2019, by characteristic. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/984343/media-perception-of-facebook-the-netherlands/
Adwired AG. "Media Perception of Facebook in The Netherlands in 2019, by Characteristic." Statista, Statista Inc., 23 Jan 2020, https://www.statista.com/statistics/984343/media-perception-of-facebook-the-netherlands/
Adwired AG, Media perception of Facebook in the Netherlands in 2019, by characteristic Statista, https://www.statista.com/statistics/984343/media-perception-of-facebook-the-netherlands/ (last visited May 22, 2022)