In 2019, the advertising spending on app installs amounted to 57.8 billion U.S. dollars worldwide. Driven by mobile user addition in developing countries in Africa, India, China and Indonesia, global app install ad spend is set to grow to 118 billion U.S dollars by the end of 2022
Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars)
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Business of Apps. (February 13, 2020). Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 20, 2021, from https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/
Business of Apps. "Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars)." Chart. February 13, 2020. Statista. Accessed January 20, 2021. https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/
Business of Apps. (2020). Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 20, 2021. https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/
Business of Apps. "Mobile App Install Advertising Expenditures Worldwide from 2017 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Feb 2020, https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/
Business of Apps, Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/ (last visited January 20, 2021)