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Global mobile app install advertising spending 2017-2022

Published by Statista Research Department, Jan 14, 2021
In 2019, the advertising spending on app installs amounted to 57.8 billion U.S. dollars worldwide. Driven by mobile user addition in developing countries in Africa, India, China and Indonesia, global app install ad spend is set to grow to 118 billion U.S dollars by the end of 2022

Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars)

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Release date

February 2020

Region

Worldwide

Survey time period

2017 to 2019

Supplementary notes

*Forecast.
Figures for periods prior to 2019 come from previous reporting?

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