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Global mobile app install advertising spending 2017-2020
Global mobile app install advertising spending 2017-2020
Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)
by A. Guttmann,
last edited
Apr 2, 2019
This statistic presents the mobile app install advertising expenditures worldwide from 2017 to 2020. In 2017, there was a recorded advertising expenditure amount of 27.1 billion U.S. dollars worldwide, while by 2020 this value has been forecasted to more than double reaching a total of 64.1 billion U.S. dollars.
Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)
Loading statistic...
| Ad spending in billion U.S. dollars | |
|---|---|
| 2020* | 64.1 |
| 2019* | 51.6 |
| 2018 | 38.9 |
| 2017 | 27.1 |
| Ad spending in billion U.S. dollars | |
|---|---|
| 2020* | 64.1 |
| 2019* | 51.6 |
| 2018 | 38.9 |
| 2017 | 27.1 |
© Statista 2019
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Sources: AppsFlyer; Business of Apps
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Description
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More information
by A. Guttmann,
last edited
Apr 2, 2019
This statistic presents the mobile app install advertising expenditures worldwide from 2017 to 2020. In 2017, there was a recorded advertising expenditure amount of 27.1 billion U.S. dollars worldwide, while by 2020 this value has been forecasted to more than double reaching a total of 64.1 billion U.S. dollars.
- Sources
- AppsFlyer; Business of Apps
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- Show publisher information
- Release date
- December 2018
- Region
- Worldwide
- Survey time period
- 2017 to 2018
- Supplementary notes
- *Forecast
Source
- Sources
- AppsFlyer; Business of Apps
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2018
More information
- Region
- Worldwide
- Survey time period
- 2017 to 2018
- Supplementary notes
- *Forecast
Other statistics on the topic
Mobile app monetization
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Statistics on "Mobile app monetization"
- Overview
The most important statistics
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)Annual number of global mobile app downloads 2017-2022
- Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)Annual number of global mobile app downloads 2014-2023, by region
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)Annual global mobile app downloads 2018-2023, by store
- Worldwide consumer expenditure on mobile apps from 2016 to 2019 (in billion U.S. dollars)Global mobile app consumer spending 2016-2019
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2018-2023, by store
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- User aquisition and retention
The most important statistics
- Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars)Average CPLU and CPI for iOS apps worldwide 2014-2016
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by user action and OS
- Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by region
- Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)Global mobile app install advertising spending 2017-2020
- Distribution of worldwide Google Play app installs as of May 2017, by sourceGlobal Google Play app installs 2017, by source
- Distribution of worldwide Apple App Store app installs as of May 2017, by sourceGlobal Apple App Store app installs 2017, by source
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by categoryMobile app user retention rate 2018, by category
- Mobile application user retention rate worldwide from 2012 to 2019Mobile apps: user retention rate 2012-2019
- App monetization
The most important statistics
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017Most-used mobile app monetization models of developers 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importanceMobile game developers strategies to expand their audience as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017Leading mobile app SDK categories worldwide 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017Leading mobile app monetization SDKs worldwide 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017Leading mobile app analytics SDKs worldwide 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voiceTop advertising SDKs used by Android gaming and non-gaming apps 2017
- App stores
The most important statistics
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2018 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2018
- Revenue split of leading digital content stores worldwide as of December 2018Revenue split of leading digital content store worldwide in 2018
- Number of apps available in leading app stores as of 2nd quarter 2019Number of apps available in leading app stores 2019
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)Number of active apps from the Apple App Store as of July 2018
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
- Most popular Apple App Store categories in May 2019, by share of available appsMost popular Apple App Store categories 2019
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)Google Play: annual gross app revenue 2016-2018
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)Apple App Store: annual gross app revenue 2017-2018
- App publishers
The most important statistics
- Number of new million dollar app publishers in the United States in 2017 and 2018, by platformNumber of new million dollar app publishers in the U.S. in 2017-2018, by platform
- Category focus of app publishers with first million dollars or greater year in the Apple App Store in the United States in 2018U.S. iOS million dollar app publishers category focus 2018
- Category focus of app publishers with first million dollars or greater year on Google Play in the United States in 2018U.S. Android million dollar app publishers category focus 2018
- Leading mobile app publishers in the United States as of March 2019, based on audience size (in millions)Top mobile app publishers in the U.S. 2019, by audience
- Leading mobile app publishers in the United States as of March 2019, based on reachTop mobile app publishers in the U.S. 2019, by user reach
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2019
- Leading non-gaming app publishers in the Google Play Store in the United States in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers in the U.S. 2019, by revenue
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers worldwide 2019, by revenue
- Mobile gaming
The most important statistics
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)Global games market revenue 2018, by segment
- Distribution of worldwide consumer spending on mobile apps and games from 2017 to 2022Global consumer spend mix on mobile apps and games 2017-2022
- Number of available gaming apps in the Apple App Store from 1st quarter 2015 to 2nd quarter 2019Apple App Store: number of available gaming apps as of Q2 2019
- Number of available gaming apps at Google Play from 1st quarter 2015 to 2nd quarter 2019Google Play: number of available gaming apps as of Q2 2019
- Number of available gaming apps in the Amazon Appstore from 1st quarter 2015 to 2nd quarter 2019Amazon Appstore: number of available gaming apps as of Q2 2019
- Top grossing iPhone mobile gaming apps in the United States as of August 2019, ranked by daily revenue (in U.S. dollars)Top grossing iOS mobile gaming apps 2019, ranked by daily revenue
- Leading iPhone gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars)Leading iPhone gaming apps worldwide in 2019, by revenue
- Leading iPhone gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)Leading iPhone gaming apps in the U.S. in 2019, by revenue
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- North America mobile app install advertising spending 2017-2020
- Mobile app installer penetration in the United States 2013-2018, by device
- Mobile app installer penetration in the United States 2013-2018
- Mobile app costs per user in Southeast Asia 2019, by type
- App conversion rates in Southeast Asia 2019, by type
- Mobile app retention rates in Southeast Asia 2019, by app category
- Monthly cost per install of mobile apps in Southeast Asia 2018-2019
- Mobile app costs in Southeast Asia 2019, by platform
- App install-to-purchase conversion rates in Southeast Asia 2018-2019
- Gaming app install-to-purchase conversion rates in Southeast Asia 2018-2019
- App install-to-register conversion rates in Southeast Asia 2018-2019
- Distribution of free and paid iOS apps 2019
- Average cost per installation for Android and iOS apps worldwide 2017
- Mobile apps: revenue development 2014, by business model
- Number of mobile app installers in the United States 2013-2018
- Most interesting mobile app categories in MENA in 2015
- Duration of dating app user experiences in Japan 2019, by gender
- Mobile app retention rates in Southeast Asia 2019, by country
- Leading Android apps in Austria 2018, by revenue
- App conversion rates in Southeast Asia 2019, by platform
Studies
Statistics on "Mobile app monetization"
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)
- Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)
- Worldwide consumer expenditure on mobile apps from 2016 to 2019 (in billion U.S. dollars)
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
- Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars)
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)
- Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)
- Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)
- Distribution of worldwide Google Play app installs as of May 2017, by source
- Distribution of worldwide Apple App Store app installs as of May 2017, by source
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category
- Mobile application user retention rate worldwide from 2012 to 2019
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018
- Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical
- Percentage of mobile apps that have been used only once from 2010 to 2019
- Distribution of worldwide mobile application revenues in 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format
- Average increase in downloads of apps features as app or game of the day in the Apple App Store as of October 2017
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)
- Distribution of worldwide mobile app revenues in the Apple App Store from 2017 to 2023, by category (in U.S. dollars)
- Distribution of worldwide mobile app revenues in the Google Play store from 2017 to 2023, by category (in U.S. dollars)
- Global mobile app average revenue per user (ARPU) in selected verticals as of 1st quarter 2018, by user type (in U.S. dollars)
- Consumer spending on iOS apps between Christmas Eve 2018 and New Year's Day 2019 (in million U.S. dollars)
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2018 (in billion U.S. dollars)
- Revenue split of leading digital content stores worldwide as of December 2018
- Number of apps available in leading app stores as of 2nd quarter 2019
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)
- Most popular Apple App Store categories in May 2019, by share of available apps
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)
- Worldwide gross app revenue in Google Play and the Apple App Store as of 2nd quarter 2019 (in billion U.S. dollars)
- Year-on-year app revenue growth of the Apple App Store and Google Play from 2017 to 2019
- Global mobile app sales revenue distribution between the Apple App Store and Google Play from 2012 to 2018
- Average prices for apps in the Apple App Store as of May 2019 (in U.S. dollars)
- Apple App Store earnings of mobile app developers from 2015 to 2018 (in billion U.S. dollars)
- Cumulative Apple App Store earnings of mobile app developers as of January 2019 (in billion U.S. dollars)
- Distribution of free and paid Android apps in the Google Play Store as of June 2019
- Number of new million dollar app publishers in the United States in 2017 and 2018, by platform
- Category focus of app publishers with first million dollars or greater year in the Apple App Store in the United States in 2018
- Category focus of app publishers with first million dollars or greater year on Google Play in the United States in 2018
- Leading mobile app publishers in the United States as of March 2019, based on audience size (in millions)
- Leading mobile app publishers in the United States as of March 2019, based on reach
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spent
- Leading non-gaming app publishers in the Google Play Store in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app publishers in the Google Play Store worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers in the United States in January 2019, by revenue (in million U.S. dollars)
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)
- Distribution of worldwide consumer spending on mobile apps and games from 2017 to 2022
- Number of available gaming apps in the Apple App Store from 1st quarter 2015 to 2nd quarter 2019
- Number of available gaming apps at Google Play from 1st quarter 2015 to 2nd quarter 2019
- Number of available gaming apps in the Amazon Appstore from 1st quarter 2015 to 2nd quarter 2019
- Top grossing iPhone mobile gaming apps in the United States as of August 2019, ranked by daily revenue (in U.S. dollars)
- Leading iPhone gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars )
- Leading iPad gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store worldwide as of January 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store in the United States as of January 2019, by revenue (in million U.S. dollars)
- Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Casual mobile games rewarded video advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Mobile app install advertising expenditures in North America from 2017 to 2020 (in billion U.S. dollars)
- Mobile app installer penetration in the United States from 2013 to 2018, by device
- Mobile app installer penetration in the United States from 2013 to 2018
- Mobile app costs per user in Southeast Asia for developers in 2019, by type (in U.S. dollars)
- App conversion rates in Southeast Asia in 2019, by type
- Mobile app retention rates in Southeast Asia in 2019, by app category
- Monthly cost per install of mobile apps in Southeast Asia from March 2018 to February 2019 (in U.S. dollars)
- Mobile app costs in Southeast Asia in 2019, by platform (in U.S. dollars)
- App install-to-purchase conversion rates in Southeast Asia from March 2018 to February 2019
- Gaming app install-to-purchase conversion rates in Southeast Asia from March 2018 to February 2019
- App install-to-register conversion rates in Southeast Asia from March 2018 to February 2019
- Distribution of free and paid iOS apps in the Apple App Store as of June 2019
- Average cost per installation (CPI) for Android and iOS apps worldwide as of February 2017 (in U.S. dollars)
- Mobile app revenue development in key markets from 2013 to 2014, by monetization model
- Number of mobile app installers in the United States from 2013 to 2018 (in millions)
- Most interesting mobile application categories in the Middle East and North Africa as of 2015
- Length of matchmaking app usage among Japanese smartphone users as of March 2019, by gender
- Mobile app retention rates in Southeast Asia in 2019, by country
- Leading Android apps in the Google Play Store in Austria in April 2018, by revenue (in thousand U.S. dollars)
- App conversion rates in Southeast Asia in 2019, by platform
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