In 2019, the advertising spending on app installs amounted to 57.8 billion U.S. dollars worldwide. Driven by mobile user addition in developing countries in Africa, India, China and Indonesia, global app install ad spend is set to grow to 118 billion U.S dollars by the end of 2022
Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars)
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Statistics on Mobile marketing and advertising worldwide
Overview
8
- Premium Statistic Mobile marketing market size worldwide 2020-2030
- Premium Statistic Mobile advertising spending worldwide 2007-2024
- Premium Statistic Worldwide share of mobile in digital advertising spending 2017-2025
- Premium Statistic Largest mobile advertising markets worldwide 2022, by ad spend
- Premium Statistic Countries with highest mobile ad spend share 2021
- Basic Statistic Global mobile app install advertising spending 2017-2022
- Premium Statistic Worldwide mobile advertising spending 2022, by format
- Premium Statistic Mobile ad spend worldwide in 2021, by OS
Metrics
6
- Premium Statistic Digital ads time-in-view worldwide 2022, by device
- Premium Statistic Mobile web display ads time-in-view worldwide 2021, by country
- Premium Statistic Mobile display ad viewability rates worldwide 2019-2022
- Premium Statistic Mobile video ad viewability rates worldwide 2019-2022
- Premium Statistic Mobile app video ad viewability rates worldwide 2020-2021
- Premium Statistic Viewer completion rates of video formats worldwide 2019, by device
Programmatic
3
Ad fraud
4
Marketer perspective
6
- Basic Statistic Most effective digital marketing techniques 2020
- Premium Statistic Digital video ad budget growth worldwide 2020, by platform
- Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
- Premium Statistic Leading SEO factors for search rankings worldwide 2021
- Premium Statistic Email marketing challenges worldwide 2020
- Premium Statistic Video header bidding adoption growth worldwide 2020, by device
Audience
8
- Basic Statistic Worldwide digital population July 2022
- Premium Statistic Leading mobile activities worldwide 2020, by usage reach
- Basic Statistic Leading app categories worldwide Q3 2020, by reach
- Premium Statistic Leading business communication channels for global smartphone users 2021, by platform
- Premium Statistic Weekly frequency of commercial messages via received smartphone 2021, by platform
- Premium Statistic Attitudes of smartphone users worldwide towards mobile commercial messages 2021
- Premium Statistic Consumers who took no action on mobile advertising worldwide 2021, by region
- Premium Statistic Number of mobile adblocking browser users worldwide 2013-2021
Further related statistics
20
- North America mobile app install advertising spending 2017-2020
- Share of global paid app installs 2018-2019, by vertical
- Mobile app costs per user in Southeast Asia 2019, by type
- App install-to-purchase conversion rates in Southeast Asia 2018-2019
- App conversion rates in Southeast Asia 2019, by type
- App conversion rates in Southeast Asia 2019, by platform
- Gaming app install-to-purchase conversion rates in Southeast Asia 2018-2019
- Mobile app costs in Southeast Asia 2019, by platform
- App install-to-register conversion rates in Southeast Asia 2018-2019
- Mobile app retention rates in Southeast Asia 2019, by app category
- Monthly cost per install of mobile apps in Southeast Asia 2018-2019
- Mobile app retention rates in Southeast Asia 2019, by country
- Average cost per installation for Android and iOS apps worldwide 2017
- Number of mobile apps advertised on TV in the U.S. 2009-2015
- Average cost per installation for Android and iOS apps in South Korea 2016
- Monthly app revenue of U-Next in Japan 2022
- Latin America: shopping app user retention rate 2020
- Monthly installs of Telegram worldwide 2020-2021
- MAU of Snapchat on iPads in Austria 2019-2020
- Apple SKAdNetwork adoption rates for global app developers worldwide 2021
Further Content: You might find this interesting as well
Statistics
- North America mobile app install advertising spending 2017-2020
- Share of global paid app installs 2018-2019, by vertical
- Mobile app costs per user in Southeast Asia 2019, by type
- App install-to-purchase conversion rates in Southeast Asia 2018-2019
- App conversion rates in Southeast Asia 2019, by type
- App conversion rates in Southeast Asia 2019, by platform
- Gaming app install-to-purchase conversion rates in Southeast Asia 2018-2019
- Mobile app costs in Southeast Asia 2019, by platform
- App install-to-register conversion rates in Southeast Asia 2018-2019
- Mobile app retention rates in Southeast Asia 2019, by app category
- Monthly cost per install of mobile apps in Southeast Asia 2018-2019
- Mobile app retention rates in Southeast Asia 2019, by country
- Average cost per installation for Android and iOS apps worldwide 2017
- Number of mobile apps advertised on TV in the U.S. 2009-2015
- Average cost per installation for Android and iOS apps in South Korea 2016
- Monthly app revenue of U-Next in Japan 2022
- Latin America: shopping app user retention rate 2020
- Monthly installs of Telegram worldwide 2020-2021
- MAU of Snapchat on iPads in Austria 2019-2020
- Apple SKAdNetwork adoption rates for global app developers worldwide 2021
AppsFlyer. (February 13, 2020). Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/
AppsFlyer. "Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars)." Chart. February 13, 2020. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/
AppsFlyer. (2020). Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/
AppsFlyer. "Mobile App Install Advertising Expenditures Worldwide from 2017 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Feb 2020, https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/
AppsFlyer, Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/ (last visited February 01, 2023)
Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars) [Graph], AppsFlyer, February 13, 2020. [Online]. Available: https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/