Global mobile app install advertising spending 2017-2020

Published by A. Guttmann, Nov 6, 2019
This statistic presents the mobile app install advertising expenditures worldwide from 2017 to 2020. In 2018, the advertising expenditure amounted to 38.9 billion U.S. dollars worldwide, and by 2020 this value has been forecast to surpass 64 billion U.S. dollars.

Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)

Ad spending in billion U.S. dollars
2020*64.1
2019*51.6
201838.9
201727.1
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Release date

December 2018

Region

Worldwide

Survey time period

2017 to 2018

Supplementary notes

*Forecast

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