In 2019, the advertising spending on app installs amounted to 57.8 billion U.S. dollars worldwide. Driven by mobile user addition in developing countries in Africa, India, China and Indonesia, global app install ad spend is set to grow to 118 billion U.S dollars by the end of 2022
Mobile app install advertising expenditures worldwide from 2017 to 2022
(in billion U.S. dollars)
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AppsFlyer. (February 13, 2020). Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/?__sso_cookie_checker=failed
AppsFlyer. "Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars)." Chart. February 13, 2020. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/?__sso_cookie_checker=failed
AppsFlyer. (2020). Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/?__sso_cookie_checker=failed
AppsFlyer. "Mobile App Install Advertising Expenditures Worldwide from 2017 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Feb 2020, https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/?__sso_cookie_checker=failed
AppsFlyer, Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/?__sso_cookie_checker=failed (last visited February 11, 2025)
Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars) [Graph], AppsFlyer, February 13, 2020. [Online]. Available: https://www.statista.com/statistics/986536/mobile-app-install-advertising-spending-global/?__sso_cookie_checker=failed
