There has been a growth in online shopping among individuals in the Nordic countries over the years. In Norway, the share of individuals purchasing over the internet grew significantly, with 78 percent of the respondents shopping online in 2016, compared to 91 percent in 2023.
Share of individuals purchasing via the internet in the Nordic countries from 2016 to 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nordic Statistics database. (February 13, 2024). Share of individuals purchasing via the internet in the Nordic countries from 2016 to 2023 [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/987542/share-of-individuals-purchasing-via-the-internet-in-selected-nordic-countries/?__sso_cookie_checker=failed
Nordic Statistics database. "Share of individuals purchasing via the internet in the Nordic countries from 2016 to 2023." Chart. February 13, 2024. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/987542/share-of-individuals-purchasing-via-the-internet-in-selected-nordic-countries/?__sso_cookie_checker=failed
Nordic Statistics database. (2024). Share of individuals purchasing via the internet in the Nordic countries from 2016 to 2023. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/987542/share-of-individuals-purchasing-via-the-internet-in-selected-nordic-countries/?__sso_cookie_checker=failed
Nordic Statistics database. "Share of Individuals Purchasing via The Internet in The Nordic Countries from 2016 to 2023." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/987542/share-of-individuals-purchasing-via-the-internet-in-selected-nordic-countries/?__sso_cookie_checker=failed
Nordic Statistics database, Share of individuals purchasing via the internet in the Nordic countries from 2016 to 2023 Statista, https://www.statista.com/statistics/987542/share-of-individuals-purchasing-via-the-internet-in-selected-nordic-countries/?__sso_cookie_checker=failed (last visited February 14, 2025)
Share of individuals purchasing via the internet in the Nordic countries from 2016 to 2023 [Graph], Nordic Statistics database, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/987542/share-of-individuals-purchasing-via-the-internet-in-selected-nordic-countries/?__sso_cookie_checker=failed