Number of chocolate Santas produced in Germany 2014-2021

In 2021, 160 million chocolate Santas were produced for the holiday season. The amount has changed little during the time period specified. Chocolate Santas are a popular Christmas treat and gift in Germany. They are also still sold in January, after the Christmas holidays, often at a discount.

Sweet tooth

When looking at EU chocolate production, Germany was the EU’s biggest chocolate producer, ahead of Italy and FranceIt was also among the world’s leading chocolate consumers, along with Switzerland and Austria. Milka, Lindt and the national source of pride Ritter Sport were the most popular chocolate brands among consumers, also in terms of brand awareness.

Christmas spending

Revenue from retail sales during Christmas in Germany have only been growing in recent years, amounting to almost 102 billion euros in 2019. Shoppers were keen and retailers both online and off even more so. When looking at estimated Christmas spending per household in Germany, the biggest share was allotted for gifts in general, though food (and therefore quite possibly chocolate Santas) and travel also made up a sizeable portion of household budgets during the Christmas season.