Number of chocolate Santas produced in Germany 2014-2019

In 2019, 151 million chocolate Santas were produced for the holiday season. The amount has changed little during the time period specified. Chocolate Santas are a popular Christmas treat and gift in Germany. They are also still sold in January, after the Christmas holidays, often at a discount.

Sweet tooth

When looking at EU chocolate production, Germany was the EU’s biggest chocolate producer, ahead of Italy and France. It was also among the world’s leading chocolate consumers, along with Switzerland and Ireland. Milka, Lindt and the national source of pride Ritter Sport were the most popular chocolate brands among consumers, also in terms of brand awareness.

Christmas spending

Revenue from retail sales during Christmas in Germany have only been growing in recent years, amounting to over 99 billion euros in 2018. Shoppers were keen and retailers both online and off even more so. When looking at estimated Christmas spending per household in Germany, the biggest share was allotted for gifts in general, though food (and therefore quite possibly chocolate Santas) and travel also made up a sizeable portion of household budgets during the Christmas season.

Number of chocolate Santas produced in Germany from 2014 to 2019

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Source

Release date

December 2019

Region

Germany

Survey time period

2014 to 2019

Supplementary notes

Figures for 2014 and 2015 were retrieved from Spiegel. Figures for 2016 were retrieved from the magazine Markenartikel. Figures for 2017 were retrieved from freenet.de.

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Statistics on "Chocolate products in Germany"

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