Share of European consumers who would try plant-based meat substitutes 2018

This report displays the findings of a survey on the consumers who would eat a plant-based substitute for meat in selected European countries as of September 2018. During the survey period, 49 percent of polled respondents in Great Britain agreed that they would eat plant-based substitutes for meat.

Consumers who would eat a plant-based substitute for meat in selected European countries as of September 2018*

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Source

Release date

2019

Region

Europe

Survey time period

August 24 to September 7, 2018

Number of respondents

500-1,000**

Age group

16-64 years

Method of interview

Online panel

Supplementary notes

* The question was phrased by the source as follows: " To what extent do you agree or disagree with the following statements? – I would eat a plant-based substitute for meat."
** The source adds the following information: "The sample size per country in each survey is approximately N=1,000 for Australia, Brazil, Canada, China, France, Germany, Great Britain, India, Italy, Japan, Spain, and the U.S. and approximately N=500 for Argentina, Belgium, Chile, Colombia, Hungary, Malaysia, Mexico, Peru, Poland, Romania, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Sweden, and Turkey."

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