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Italy: leading men's outerwear companies 2017, by sales revenues

Leading men's outerwear companies* in Italy in 2017, by sales revenues (in 1,000 euros)

by Statista Research Department, last edited Sep 23, 2019
Italy: leading men's outerwear companies 2017, by sales revenues In 2017, OVS S.p.A. was the leading manufacturer/distributor of men's outerwear in Italy in terms of sales revenue. According to the data provided by Competitive Data, with sales revenues of almost 1.52 billion euros, OVS S.p.A. is also among the leading clothing and apparel company in Italy also for women and kids. Following closely in the ranking came Giorgio Armani S.p.A and Prada S.p.A., which reported 1.51 and 1.5 billion euros in sales revenues, respectively.  

 OVS S.p.A  

    As mentioned above, OVS S.p.A. is the Italian leader in the men's clothing market. Established in 1972, the company is present both in Italy and abroad with the brands OVS and UPIM. The success of the company’s business model, which involves internal product development, supported by a highly specialized structure in sourcing, and production through external suppliers, can be seen also through its employment numbers. The workforce of OVS S.p.A. increased steadily from 2014 to 2018, when it could count on almost seven thousand employees worldwide.   

 On top, with the luxury brands 

    As the graph shows, the ranking is mostly populated with well-known luxury brands: Armani, Prada, Dolce & Gabbana, just to name a few. However, what differentiates OVS from these brands is the price tag and, as a consequence, the target audience. Wealthy people, both in Italy and abroad, enjoy buying high-end, stylish and classy designer clothes produced by the above-mentioned luxury brands. OVS, on the other hand, appears to address a different consumers target, offering more affordable products that appeal to a younger and more easygoing crowd.
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Leading men's outerwear companies* in Italy in 2017, by sales revenues (in 1,000 euros)

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