Reasons buyers purchase skin fairness products in Australia 2019

This statistic displays the results of a survey about the reasons consumers buy skin fairness products in Australia as of March 2019. According to a survey carried out by ProdegeMR, about 17 percent of respondents said that they bought skin fairness products to improve self confidence.

Breakdown of reasons why consumers buy products to increase skin fairness in Australia as of March 2019

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Release date

March 2019



Survey time period

March 17, 2019

Number of respondents

1,071 respondents

Method of interview

Online survey

Supplementary notes

Respondents were asked: why do you buy fairness products?

Numbers have been rounded.

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