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Social media use in the purchasing process in Poland 2018

This statistic shows the result of a survey on the use of social media during the purchasing process in Poland in 2018. Online shopping, especially mobile shopping, was conducive to the use of social media at various stages of the purchasing process. According to the survey, 20 percent of respondents searched for opinions and product information on social media for their last purchase. The same proportion of respondents had also searched for inspiration and expressed opinions about the purchase on social media.

Use of social media in the purchasing process in Poland in 2018*

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Release date

May 2018



Survey time period

April 9-17, 2018

Number of respondents

1,748 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: (Polish) "Na jakich etapach zakupu wykorzystałaś/eś media społecznościowe?" (English: "At what stages of purchase did you use social media?").

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