Frequent change of brands when shopping in Germany 2016-2019

This statistic shows the results of a survey in Germany on the frequent change of brands when shopping from 2016 to 2019. In 2019 there were roughly 6.97 million persons in the German speaking population aged 14 years and older who fully agreed with the statement: "I like to frequently change brands instead of always buying the same one".

Population of Germany according to their approval of the statement: "I like to frequently change brands instead of always buying the same one" from 2016 to 2019

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Source

Release date

November 2019

Region

Germany

Survey time period

2016 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.

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Statistics on "Shopping behavior trends in Germany"

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