Frequent brand change when shopping Germany 2021

This data presents the results of a survey in Germany on the frequent change of brands when shopping from 2017 to 2021. In 2021 there were roughly 7.61 million persons in the German speaking population aged 14 years and older who fully agreed with the statement: "I like to frequently change brands instead of always buying the same one".

Population of Germany according to their approval of the statement: "I like to frequently change brands instead of always buying the same one" from 2017 to 2021 (in millions)

Characteristic	Fully agree	Mostly agree	Somewhat agree	Disagree	Not specified
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Release date

November 2021

More information

Region

Germany

Survey time period

2017 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people

The figures refer to the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.

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