Purchasing groceries on the internet or from online shops 2015-2019

This statistic shows the results of a survey in Germany on the purchase of groceries using the internet or from online shops from 2015 to 2019. In 2019 there were around 3.54 million persons from the German population aged 14 and over who indicated that the groceries for their household are purchased on the internet or in an online shop.

Number of persons in Germany who purchase groceries for their household on the internet or from online shops from 2015 to 2019

Persons in millions
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Source

Release date

July 2019

Region

Germany

Survey time period

2015 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 25,140 respondents, projected base of 69.24 million persons
2016: 23,854 respondents, projected base of 69.56 million persons
2017: 23,356 respondents, projected base of 70.09 million persons
2018: 23,389 respondents, projected base of 70.45 million persons
2019: 23,318 respondents, projected base of 70.60 million persons
You can find more information on the methodology of the study . The question in the survey was worded as follows: “Where do you purchase the groceries for your household from, from which of these stores here? (Circling everything applicable!)” (Original question in German: "Wo überall werden die Lebensmittel für Ihren Haushalt gekauft, bei welchen von diesen Geschäften hier? (Alles Genannte einkreisen!)")

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Statistics on "Shopping behavior trends in Germany"

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