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Purchasing groceries on the internet or from online shops 2016-2020

Number of people in Germany who purchase groceries for their household on the internet or from online shops from 2016 to 2020

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Release date

July 2020

Region

Germany

Survey time period

2016 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 25,140 respondents, projected base of 69.24 million people
2016: 23,854 respondents, projected base of 69.56 million people
2017: 23,356 respondents, projected base of 70.09 million people
2018: 23,389 respondents, projected base of 70.45 million people
2019: 23,318 respondents, projected base of 70.60 million people
You can find more information on the methodology of the study . The question in the survey was worded as follows: “Where do you purchase the groceries for your household from, from which of these stores here? (Circling everything applicable!)” (Original question in German: "Wo überall werden die Lebensmittel für Ihren Haushalt gekauft, bei welchen von diesen Geschäften hier? (Alles Genannte einkreisen!)")

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Statistics on "Grocery shopping behavior in Germany"

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