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Purchasing groceries on the internet or from online shops 2018-2022

Number of people in Germany who purchase groceries for their household on the internet or from online shops from 2018 to 2022

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Release date

June 2022

Region

Germany

Survey time period

2018 to 2022

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2018: 23,389 respondents, representing 70.45 million people
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people

You can find more information on the methodology of the study . The question in the survey was worded as follows: “Where do you purchase the groceries for your household from, from which of these stores here? (Circling everything applicable!)”

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Statistics on " Online grocery shopping in Germany "

Statistics on Online grocery shopping in Germany

Industry overview

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Purchase motives and target groups

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