In 2020, advertising spending on all media fell in Italy, compared to the values reported in 2019. TV advertising spending decreased from 3.59 billion to 3.25 billion euros. Radio dropped from 438 to 329 million euro. Digital was the medium that recorded the smallest decrease of 2.1 percent.
Advertising spending in Italy in 2019 and 2020, by medium
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ADC Group. (March 15, 2021). Advertising spending in Italy in 2019 and 2020, by medium (in million euros) [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/989891/ad-spend-in-italy/?__sso_cookie_checker=failed
ADC Group. "Advertising spending in Italy in 2019 and 2020, by medium (in million euros)." Chart. March 15, 2021. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/989891/ad-spend-in-italy/?__sso_cookie_checker=failed
ADC Group. (2021). Advertising spending in Italy in 2019 and 2020, by medium (in million euros). Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/989891/ad-spend-in-italy/?__sso_cookie_checker=failed
ADC Group. "Advertising Spending in Italy in 2019 and 2020, by Medium (in Million Euros)." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/989891/ad-spend-in-italy/?__sso_cookie_checker=failed
ADC Group, Advertising spending in Italy in 2019 and 2020, by medium (in million euros) Statista, https://www.statista.com/statistics/989891/ad-spend-in-italy/?__sso_cookie_checker=failed (last visited January 24, 2025)
Advertising spending in Italy in 2019 and 2020, by medium (in million euros) [Graph], ADC Group, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/989891/ad-spend-in-italy/?__sso_cookie_checker=failed
