Nordics: body-measurements data stored by online shops 2018

This statistic displays the result of a survey conducted in 2018 on respondents from Sweden, Denmark, Norway and Finland on their views on online shops storing their body measurements when online-shopping. The country that came first as most confident was Denmark with 35 percent of respondents who were quite comfortable and another ten percent who were very comfortable. The country which came last on the list was Finland, with 23 percent of respondents who were quite comfortable and five percent who were very comfortable with online shops keeping their data.

Would you be comfortable with online shops storing your body-measurements data?

Characteristic	Yes, quite comfortable	Yes, very comfortable
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Release date

March 2019

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Region

Denmark, Finland, Norway, Sweden

Survey time period

January to December 2018

Number of respondents

89,053 respondents

Age group

18-79 years

Method of interview

Questionnaires and telephone interviews

Supplementary notes

This question was phrased by the source as follows: "Skulle du vara bekväm med att låta webbutiker spara personlig information om dina kroppsmått?"

The source does not provide any information on possible additional answering options during the survey.

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