Important features of web shops for online shoppers in Finland 2018

This statistic displays the result of a survey conducted in 2018 on online shoppers in Finland and is based on the features which they find most important when choosing which web shop to purchase from. The feature which came on top of the list was that the customer is able to choose the delivery method, according to 84 percent of respondents. The feature that came last on the list was delivery on the following day.

How important are the following features when choosing which web shop to purchase from?

Share of respondents
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Source

Release date

March 2019

Region

Finland

Survey time period

June 2018

Number of respondents

89,053 respondents

Age group

18-79 years

Special properties

respondents who have shopped online

Method of interview

Questionnaires and telephone interviews

Supplementary notes

This question was phrased by the source as follows: "Hur viktiga är följande egenskaper när du beslutar vilken webbshop/sajt du ska handla ifrån?"

Statistic based on respondents who answered with "fairly important" or "very important".

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