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Italy: awareness and use of Fintech & Insurtech services 2018, by type

According to the result of a survey about the awareness and use of Fintech & Insurtech services in Italy, mobile payments were the most well-known and used. In fact, 37 percent of the respondents declared to be aware of this type of Fintech service. However, only 16 percent used it. Among Insurtech services, insurance claims management via smartphone was the most used service (4 percent of the respondents) even though it was one of the least known (only 9 percent of the respondents were aware of its existence). Overall, one in four Italians claimed to use Fintech and/or Insurtech services in 2018, an increase of nine percent compared to the previous year.

Mobile Proximity Payments

Mobile Proximity Payments are payments in which the sender and the receiver are in the same location and where the transaction is made with two devices thanks to a proximity technology such as Near Field Communication (NFC) and Quick Response (QR) codes, just to name two. Mobile contactless payments belong to the mobile proximity payments category. The payment instrument behind these transactions may be a card or credit transfer which needs to be connected to the device through a mobile payment app.

Mobile Proximity Payment (MPP) in Italy

The total value of Mobile Proximity Payment (MPP) transactions in Italy increased dramatically from 2016 to 2018. According to the data, the total value MPP transactions grew from 7 million euros in 2016 to 530 million euros in 2018. A closer look at MPPs’ growth rate in Italy shows that, compared to the previous year, their value grew by 980 percent in 2017 and 650 percent in 2018.

Awareness and use of Fintech & Insurtech services in Italy in 2018, by type of service

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In cooperation with
Osservatori Digital Innovation
Release date

March 2019



Survey time period


Number of respondents

1,515 internet users

Age group

18-74 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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