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Types of loyalty scheme rewards U.S. consumers prefer 2018

Consumers' preference for rewards and benefits from loyalty programs in the United States in 2018*

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Release date

February 2019

Region

United States

Survey time period

2018

Number of respondents

1,500 respondents

Age group

18-65 years

Supplementary notes

* Original survey question: "What types of rewards and benefits do you like?"
Multiple answers were possible.

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