Italy: goals of branded entertainment industry 2018

This statistic depicts the results of a poll on pursued goals of branded entertainment market in Italy as of May 2018. According to data, the main aims of the branded entertainment industry were the increase of the brand presence and and spread of brand values and identity (both 68.3 percent). Moreover, the intention to invest on a new advertising form held 34.1 percent of share, the fourth most popular goal to pursue in this sector.

Pursued goals of branded entertainment industry in Italy in 2018

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Source

Release date

March 2019

Region

Italy

Survey time period

May 2018

Supplementary notes

The source does not specify the number of respondents.

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