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Italy: goals of branded entertainment industry 2018

Pursued goals of branded entertainment industry in Italy in 2018

by Daniela Coppola, last edited Apr 4, 2019
Italy: goals of branded entertainment industry 2018 This statistic depicts the results of a poll on pursued goals of branded entertainment market in Italy as of May 2018. According to data, the main aims of the branded entertainment industry were the increase of the brand presence and and spread of brand values and identity (both 68.3 percent). Moreover, the intention to invest on a new advertising form held 34.1 percent of share, the fourth most popular goal to pursue in this sector.
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Pursued goals of branded entertainment industry in Italy in 2018

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