Social network video advertising spending in the United States was projected to amount to 20.28 billion U.S. dollars in 2021, marking an increase from the previous year's value of 14.68 billion. Ad spending was expected to further increase in 2022 and 2023, reaching an estimated 28.21 billion in the latter year.
Social video advertising spending in the United States from 2022 to 2026
(in billion U.S. dollars)
* Forecast. Excludes spending by marketers that goes toward developing organic social video content; excludes YouTube; includes paid video advertising appearing within social networks, social network games, and social network apps.
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eMarketer. (April 30, 2024). Social video advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/?__sso_cookie_checker=failed
eMarketer. "Social video advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars)." Chart. April 30, 2024. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/?__sso_cookie_checker=failed
eMarketer. (2024). Social video advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/?__sso_cookie_checker=failed
eMarketer. "Social Video Advertising Spending in The United States from 2022 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/?__sso_cookie_checker=failed
eMarketer, Social video advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/?__sso_cookie_checker=failed (last visited February 16, 2025)
Social video advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars) [Graph], eMarketer, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/?__sso_cookie_checker=failed
