Distribution of internet advertising revenue in Scandinavian countries 2016-2021

This statistic displays the distribution of internet advertising revenue in Scandinavian countries between 2016 and 2021, by sub segment. The sub segment which came on top of the list was search advertising with 35 percent in 2016 and was forecasted to increase to 40 percent in 2021. The one that came last on the list was video advertising with four percent in both years. The sub segment which was expected to have highest revenue growth was mobile advertising, from 16 percent in 2016 to 24 percent as of 2021.

Distribution of internet advertising revenue in Scandinavian countries in 2016, with a forecast to 2021, by sub segment

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Source

Release date

December 2017

Region

Denmark, Norway, Sweden

Survey time period

2016*

Supplementary notes

* Forecast.

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