This statistic presents the results of a survey conducted with fashion shoppers about their reasons for abandoning their online shopping cart in the United Kingdom (UK) in 2018. 39 percent of fashion shoppers quit their online shopping session citing the delivery charge as the reason. For 27 percent of surveyed shoppers, items being out of stock was a factor in abandoning their cart without making any purchases.
Consumer reasons for abandoning their cart when shopping online in the United Kingdom (UK) in 2018
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Royal Mail. (January 1, 2019). Consumer reasons for abandoning their cart when shopping online in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved January 26, 2025, from https://www.statista.com/statistics/991914/shopping-cart-abandonment-online-consumer-reasons-united-kingdom-uk/?__sso_cookie_checker=failed
Royal Mail. "Consumer reasons for abandoning their cart when shopping online in the United Kingdom (UK) in 2018." Chart. January 1, 2019. Statista. Accessed January 26, 2025. https://www.statista.com/statistics/991914/shopping-cart-abandonment-online-consumer-reasons-united-kingdom-uk/?__sso_cookie_checker=failed
Royal Mail. (2019). Consumer reasons for abandoning their cart when shopping online in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: January 26, 2025. https://www.statista.com/statistics/991914/shopping-cart-abandonment-online-consumer-reasons-united-kingdom-uk/?__sso_cookie_checker=failed
Royal Mail. "Consumer Reasons for Abandoning Their Cart When Shopping Online in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 1 Jan 2019, https://www.statista.com/statistics/991914/shopping-cart-abandonment-online-consumer-reasons-united-kingdom-uk/?__sso_cookie_checker=failed
Royal Mail, Consumer reasons for abandoning their cart when shopping online in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/991914/shopping-cart-abandonment-online-consumer-reasons-united-kingdom-uk/?__sso_cookie_checker=failed (last visited January 26, 2025)
Consumer reasons for abandoning their cart when shopping online in the United Kingdom (UK) in 2018 [Graph], Royal Mail, January 1, 2019. [Online]. Available: https://www.statista.com/statistics/991914/shopping-cart-abandonment-online-consumer-reasons-united-kingdom-uk/?__sso_cookie_checker=failed
