Criteria for choosing which stores to purchase groceries from in Germany 2016

This statistic shows the results of a survey from 2016 amongst consumers in Germany about the most important criteria in the selection of stores to purchase groceries from. Around 52 percent of respondents were of the opinion that short waiting times at the cash register count towards the most important criteria when selecting a grocery store.

Which criteria are most important for you in the selection of a grocery store?

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Release date

February 2017



Survey time period


Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

The question in the survey was worded in the following manner: "You can see here a list with criteria which might be of importance in the selection of a grocery store. Please select the 10 criteria which are most important for you personally." (Original question in German: "Sie sehen hier eine Liste mit Kriterien, die bei der Wahl eines Lebensmittelhändlers von Bedeutung sein können. Bitte wählen Sie die für Sie persönlich wichtigsten 10 Kriterien aus.")

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Statistics on "Grocery shopping behavior in Germany"

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