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Criteria for choosing which stores to purchase groceries from in Germany 2016

Which criteria are most important for you in the selection of a grocery store?

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Release date

February 2017



Survey time period


Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

The question in the survey was worded in the following manner: "You can see here a list with criteria which might be of importance in the selection of a grocery store. Please select the 10 criteria which are most important for you personally." (Original question in German: "Sie sehen hier eine Liste mit Kriterien, die bei der Wahl eines Lebensmittelhändlers von Bedeutung sein können. Bitte wählen Sie die für Sie persönlich wichtigsten 10 Kriterien aus.")

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Statistics on "Grocery shopping behavior in Germany"

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