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Canadians more likely to use retailers who work with influencers by generation 2019

Published by
D. Tighe,
Nov 27, 2020
This statistic shows the share of consumers who are more likely to buy from retailers or brands who collaborate with influencers in Canada in 2019. Some 48 percent of Millennials and Generation Z respondents stated that they were more likely to purchase from a retailer or brand that collaborate with influencers.

Consumers who are more likely to buy from retailers or brands who collaborate with influencers in Canada in 2019, by generation

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Sources

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Release date

April 2019

Region

Canada

Survey time period

2019

Supplementary notes

Release date was not stated in the source, the date provided is the date of access.
For the purpose of this statistic:
Traditionalists born 1922-1943
Boomers born1944-1964
Generation X born 1965-1981
Millennials born 1982-2000
Generation Z born 2000-present

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