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Percentage of fraud-free influencers on Instagram worldwide 2018-2019, by country

According to the findings of a study examining the state of influencer marketing on Instagram, the country with the highest percentage of fraud-free influencers on the platform in 2019 was Japan. The country had 54.7 percent of its influencers fraud-free, while in comparison Germany had the lowest number of fraud-free influencers from the top five countries, with only 36.7 percent.

Percentage of fraud-free influencers on Instagram in selected countries worldwide in 2018 and 2019

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Release date

June 2020



Survey time period

2018 and 2019

Supplementary notes

According to the source a fraud-free influencer is one "with a big percentage of real people among followers, authentic engagement and without anomalies on followers and followings graph.

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