Average audience quality among Instagram influencers worldwide 2018 l Statistic

This statistic presents the average audience quality score (AQS) among influencers on Instagram in selected countries worldwide as of December 2018. According to the findings, Germany had the highest AQS score of 61.6 compared to all the other countries examined, meaning that the audience quality was higher, while Brazil had the lowest rankings on the list with a score of 44 out of 100.

Average audience quality score (AQS) among influencers on Instagram in selected countries worldwide as of December 2018

Characteristic	AQS score on a scale between 1 and 100
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Release date

February 2019

More information

Region

Worldwide

Survey time period

December 2018

Supplementary notes

AQS: audience quality score is a metric developed by HypeAuditor to better understand the overall quality of an Instagram account.
The AQS metric is ranked between 1 to 100. Scores with 100 are most likely to have a high-quality audience and those with 0 are most likely to have a low-quality audience.
AQS is based on eight metrics that are broken down into four categories:
1: Engagement rate
2: Growth
3: Active audience type
4: Comments authenticity

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