Italy: engagement for transparent posts on social media 2018, by industry

This statistic depicts the distribution of engagement on social media generated by transparent posts in Italy in 2018, by industry. Likes, comments and sharing of posts in the fashion sector reached the largest share of engagement (30.6 percent), whereas interaction on posts in the beauty industry held 16.3 percent of share. In the automotive industry, engagement on posts claiming clearly that they were advertising products made up only 2.5 percent of share.

Distribution of engagement on social media generated by transparent posts* in Italy in 2018, broken down by industry

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Source

Release date

March 2019

Region

Italy

Survey time period

2018

Number of respondents

2,400*

Special properties

Social media posts

Supplementary notes

*Posts containing the following hashtags: #Ad, #Adv, #sponsorizzato, #sponsored, #inserzioneapagamento, #prodottofornitoda, #pubblicitĂ , #advertising.

**The count refers to all posts analyzed, transparent or not.

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