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Italy: engagement for transparent posts on social media 2018, by industry

Distribution of engagement on social media generated by transparent posts* in Italy in 2018, broken down by industry

by Daniela Coppola, last edited Apr 23, 2019
Italy: engagement for transparent posts on social media 2018, by industry This statistic depicts the distribution of engagement on social media generated by transparent posts in Italy in 2018, by industry. Likes, comments and sharing of posts in the fashion sector reached the largest share of engagement (30.6 percent), whereas interaction on posts in the beauty industry held 16.3 percent of share. In the automotive industry, engagement on posts claiming clearly that they were advertising products made up only 2.5 percent of share.
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Distribution of engagement on social media generated by transparent posts* in Italy in 2018, broken down by industry

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