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Italy: viewability rate of video advertising 2018 , by platform
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Italy: viewability rate of video advertising 2018 , by platform
Viewability benchmark of video advertising in Italy in 2018, by platform
The statistic illustrates the viewability rate of video advertising in Italy in 2018, by platform. In this year, Youtube was by far the platform with the highest rate of viewability, with a rate of 95 percent, while Display video advertising rate could not reach 50 percent of viability rate.
Viewability benchmark of video advertising in Italy in 2018, by platform
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Description
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The statistic illustrates the viewability rate of video advertising in Italy in 2018, by platform. In this year, Youtube was by far the platform with the highest rate of viewability, with a rate of 95 percent, while Display video advertising rate could not reach 50 percent of viability rate.
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- Release date
- 2019
- Region
- Italy
- Survey time period
- September 2018
- Supplementary notes
- The source collected the data using ActiveView.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- 2019
More information
- Region
- Italy
- Survey time period
- September 2018
- Supplementary notes
- The source collected the data using ActiveView.
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