Italy: viewability rate of video advertising 2018 , by platform

The statistic illustrates the viewability rate of video advertising in Italy in 2018, by platform. In this year, Youtube was by far the platform with the highest rate of viewability, with a rate of 95 percent, while Display video advertising rate could not reach 50 percent of viability rate.

Viewability benchmark of video advertising in Italy in 2018, by platform

Viewability rate
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Source

Release date

2019

Region

Italy

Survey time period

September 2018

Supplementary notes

The source collected the data using ActiveView.

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