The statistic illustrates the viewability rate of video advertising in Italy in 2018, by platform. In this year, Youtube was by far the platform with the highest rate of viewability, with a rate of 95 percent, while Display video advertising rate could not reach 50 percent of viability rate.
Viewability benchmark of video advertising in Italy in 2018, by platform
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Think with Google. (January 1, 2019). Viewability benchmark of video advertising in Italy in 2018, by platform [Graph]. In Statista. Retrieved August 10, 2022, from https://www.statista.com/statistics/993296/viewability-rate-of-video-advertising-by-platform-in-italy/
Think with Google. "Viewability benchmark of video advertising in Italy in 2018, by platform." Chart. January 1, 2019. Statista. Accessed August 10, 2022. https://www.statista.com/statistics/993296/viewability-rate-of-video-advertising-by-platform-in-italy/
Think with Google. (2019). Viewability benchmark of video advertising in Italy in 2018, by platform. Statista. Statista Inc.. Accessed: August 10, 2022. https://www.statista.com/statistics/993296/viewability-rate-of-video-advertising-by-platform-in-italy/
Think with Google. "Viewability Benchmark of Video Advertising in Italy in 2018, by Platform." Statista, Statista Inc., 1 Jan 2019, https://www.statista.com/statistics/993296/viewability-rate-of-video-advertising-by-platform-in-italy/
Think with Google, Viewability benchmark of video advertising in Italy in 2018, by platform Statista, https://www.statista.com/statistics/993296/viewability-rate-of-video-advertising-by-platform-in-italy/ (last visited August 10, 2022)
