Number of touchpoints while making luxury purchases in China 2014-2016, by type

Published by
Yihan Ma,
Dec 17, 2020
This statistic compares the number of touchpoints in the luxury consumer decision process in China in 2014 and 2016, by type. In 2016, luxury purchases in China involved 15 touchpoints on average, eight of which were digital.

Number of touchpoints in the luxury consumer decision process in China in 2014 and 2016, by type

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Release date

September 2018

Region

China

Survey time period

2014 and 2016

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